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Latest post: ConsumerBase Update (August 30)
Our last summer release is now live with two of the most requested features: copying chart images and exporting chart data. This will enable you to quickly create presentations and exporting data for your own analysis.
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Latest post: Insight Streams: Who Knew?
I decided to supplement the work we've been doing with the Brand Passion Index to highlight ConsumerBase's ability to mine social media sources for brand-specific consumer ideas and verbatim. My brand of choice for this particular ConsumerBase adventure? The very recognizable, and apparently all-purpose, household name, Alka Seltzer. Using ConsumerBase to ...
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Latest post: How To Prepare for a Great Sales Call
One key to a great sales call is doing your homework ahead of time so that you know what your prospect’s biggest pain point or need is, then explaining clearly to your prospect how your product directly addresses that need. But how can a salesperson do research on a company ...
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Latest post: Try It…You’ll Like It!
We're at the Millennium Broadway Hotel in New York City this week at the ARF (Advertising Research Foundation) Audience Measurement Conference, where we're getting a lot of positive feedback from early-release users of NetBase's ConsumerBase. In fact, I will be speaking at the show on Wednesday, June 23 ...
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CEO Interview
ARF Meets with NetBase CEO Jonathan Spier