ConsumerBase
Smarter, Faster, Cheaper Consumer Insights
Consumer & Marketing
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"The point is that without a lengthy set-up process, the ConsumerBase tool turned around information a brand manager can use right now to make decisions."
Jason Falls,
Social Media Explorer
Insight Discovery Tools for Social Media Analysis
NetBase offers the smartest, fastest, cheapest tool available for understanding consumer opinion, emotion, and behavior online. Other tools for social media analysis, primarily based on keyword-matching, are less than 50% accurate. ConsumerBase delivers near 90% accuracy. Its natural language processing (NLP) engine understands full sentences and automatically organizes brand-related chatter in social media content to answer the questions that matter to your business.
ConsumerBase is smarter
- Our state-of-the-art NLP engine automatically categorizes billions of Web comments.
- Near 90% accuracy.
- Detailed reports on consumer opinion, emotion, and behavior.
- No manual sorting of individual postings.
ConsumerBase is faster
- Instant social media analysis from a pre-indexed repository of 10 billion pages.
- A full year of history for all brands enables trending and predictive analytics.
- No advance configuration required.
ConsumerBase is cheaper
- Perform unlimited brand analysis and brand tracking for a simple monthly user fee.
- No professional services required.
- Shared topics across all users.
On-Demand Insights from the Social Media Universe
ConsumerBase taps into the largest and fastest-growing repository of consumer behavior ever created: the Internet. The consumer insights that NetBase delivers help people across the organization—research, marketing, advertising, PR, development, and sales professionals—to make better decisions. They can:
- Identify market trends and hot topics faster
- Monitor brand health: Understand what people are saying and feeling online
- Target, message, and track advertising much more effectively
- Monitor product launches and identify potential issues with new product introductions
- Custom research: Quickly learn what consumers are saying anytime, anywhere
Get smarter, faster, cheaper consumer insights.
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Solutions
ConsumerBase Video
Learn how we deliver social media understanding. Watch Now >
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ConsumerBase Brochure Webinar
Making social media insights actionable.
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